Near is the worlds largest source of data intelligence that can combine physical locations with consumer data. Their customers include retail, high-end commercial, mar-tech, and tourism. Near needed an awareness campaign before their public IPO on NASDAQ.
I lead a team which created dozens of original designs and animations for digital, OOH, and print which included OOH in Times Square, and full-page ads the New York Times, and Wall Street Journal.
We developed a series of data-mosaic design languages based on mathematic symbols used in statistics, travel iconography, and custom symbols that represented map shading, location markers, and ideal site selection.
We applied our data-mosaic motif to a variety display and OOH to create animations where the content was literally made of data.
We also developed a series of display ads meant to convey Near's ability to match the right audience with the right location. We curated a library of bold imagery for each vertical which were used in these videos, and other media like micro-sites, and trade booths.
We developed mini-campaigns, like this one, to strategically target data intelligence specialists.
Near wanted edgy, eye catching concepts at locations in Silicon Valley. This OOH appeared along people mover paths at SFO airport.
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