CLIENT
Near
AGENCY
Palisades MediaGroup
ABOUT
Near is the worlds largest source of data intelligence that can combine physical locations with consumer data. Their customers include retail, high-end commercial, mar-tech, and tourism. Near needed an awareness campaign before their public IPO on NASDAQ.
MY ROLE
I lead a team which created dozens of original designs and animations for digital, OOH, and print which included OOH in Times Square, and full-page ads the New York Times, and Wall Street Journal.
We developed a series of data-mosaic design languages based on mathamatic symbols used in statistics, travel iconography, and custom symbols that represented map shading, location markers, and ideal site selection.
We applied our data-mosaic motif to a variety display and OOH to create animations where the content was literally made of data.
We also developed a series of display ads meant to convey Near's ability to match the right audience with the right location. We curated a library of bold imagery for each vertical which were used in these videos, and other media like micro-sites, and trade booths.
We developed mini-campaigns, like this one, to strategically target data intelligence specialists.
Near wanted edgy, eye catching contepts at locations in Silicon Valley. This OOH appeared along people mover paths at SFO airport.
Projects
NetflixConcept Development
DisneySocial / Display Ads
Nat GeoSocial / Display Ads
Holiday InnSocial / Display Ads
DropboxSocial / Display Ads
YeezyPost / VFX
Contraband WebsiteWeb / Interactive
Hyper TattooDesign / Concept Development / Motion Graphics
Jurassic World: DominionDesign
WB GamesEditing / Sound Design
MachinimaDesign / Motion Graphics / Sound Design
InhumansSocial / Motion Graphics
The RookieSocial / Editing / Motion Graphics
VelozWeb / Interactive
Designated SurvivorSocial / Editing / Motion Graphics
EmergenceSocial / Design / Editing / Motion Graphics
Wicked CitySocial / Design / Editing / Motion Graphics
GodzillaWeb / Motion Graphics
TransparentSocial / Motion Graphics
Santa Monica, California
949-246-8253
matt@mattlundstrom.net
© Matt Lundstrom 2023