machinima-racetrack-1

Machinima

CLIENT

Machinima

AGENCY

Clever Creative

ABOUT

Machinima was an online entertainment network owned by WarnerMedia focusing on gaming and gamer culture. These bumpers were produced as part of a rebrand.

MY ROLE

I designed, animated and created original sound effects and music for these spots.

Each bumper was designed to evoke the golden age of arcade video games from the late 1970s to the early 1980s. This spot was inspired by the light cycle races from the classic 1982 film Tron. 

This spot was inspired by early 1980s arcade classics such as Asteroids, and Tempest. All graphics in this spot were generated programmatically. The vector type effect uses a vector video scanning technique known "Rutt-Etra", the first know real-time vector video effect, used throughout the 1980s by everyone from Joy Division to Merril Lynch. Sprites were generated in real time using the Superformula

This spot was inspired by the I/O tower in the film Tron, and games such as Battlezone, and Star Wars the 1983 arcade game.

Projects

ContrabandWeb / Interactive

DisneySocial / Display Ads

Nat GeoSocial / Display Ads

DropboxSocial / Display Ads

Holiday InnSocial / Display Ads

YeezyPost / VFX

NetflixConcept Development

Hyper TattooDesign / Concept Development / Motion Graphics

NearDesign / Concept Development / Ads

The RookieSocial / Editing / Motion Graphics

WB GamesEditing / Sound Design

InhumansSocial / Motion Graphics

VelozWeb / Interactive

Designated SurvivorSocial / Editing / Motion Graphics

EmergenceSocial / Design / Editing / Motion Graphics

Wicked CitySocial / Design / Editing / Motion Graphics

    Santa Monica, California    

  949-246-8253 

  matt@mattlundstrom.net